Privacy policy

This privacy policy was last updated in March 2015.

All of our websites comply with latest data protection regulations. The Child Accident Prevention Trust and our contracted partners respect your privacy and recognise the importance of protecting the information collected about you. They have adopted this privacy policy which guides how they collect, store and use the information you provide.

What we do with your information

You may also occasionally receive special offers on CAPT products, or requests to review products that you have purchased. You can unsubscribe from these at any time by clicking the link in the email or contacting us at the above email address.

Sharing your information

We will not pass your details on to any third parties (apart from when purchasing Essential Parent Company DVDs detailed below) and you can request to be removed from any database at any time.

Sharing your information when you purchase Essential Parent Company, Safelincs and WatchTower Giraffe products

We sell products on the Child Accident Prevention Trust’s online shop from the Essential Parent Company (EPC), Safelincs and WatchTower Giraffe. Your data is shared with these companies so that they can process your order and deliver their products to you.

EPC, Safelincs and WatchTower Giraffe will only use your data to process your order and will not use it for any marketing purposes. EPC and Safelincs' use of all their customers’ data is included in their privacy policies published on their website.

Your contact details (email address, etc) will be kept confidential by The Child Accident Prevention Trust and will be seen only by The Child Accident Prevention Trust and third party organisations which are appointed by The Child Accident Prevention Trust for matters relating to this website, which parties are contractually obliged to keep your personal data secure and confidential. If you would like further information regarding this, please contact us at

Information you give us

In order to purchase goods or join our mailing list, you have to complete a registration form. During registration, you are required to give contact information (such as your full name and email address). This information may be used to contact you about the services for which you have expressed interest and, also, other goods, services and features Child Accident Prevention Trust believe that you will find interesting. Each time you are contacted, you will be given the opportunity to unsubscribe.

The privacy policy and external links

This privacy policy only relates to this website and does not extend to your use of the internet outside this website; in particular, it does not relate to any websites to which you may link using links within the Practitioner Support or Safety Advice sections of this website and The Child Accident Prevention Trust is not responsible for the privacy practices of other websites. You are encouraged to read the privacy statements of other websites. By using this website you consent to the use of information obtained from you in accordance with this privacy policy.

Changes to the privacy policy

Please note that we may occasionally change our privacy policy, but will always post those changes here; so please re-visit this page from time to time. If, at any time, we decide to use your data in a manner which is different to that stated at the time we collected your data then we will notify you. You will have a choice as to whether we can use your information in that manner. We will use your information in accordance with the version of the privacy policy under which your information was collected.