Child Safety Week kicks off with new research
New research for Child Safety Week reveals that child safety is threatened by stressed parents struggling with work pressures. Exhausted British parents no longer have enough time to prevent accidents and face more pressure than ever before according to the survey.
The research by CAPT shows that the economic downturn and work demands are placing so much pressure on parents that their children’s safety is being put at risk:
4 in 10 parents (41%) say they don’t have time to even think about preventing their children having serious accidents
- 7 in 10 parents (69%) are exhausted by the end of the day
- 6 in 10 parents (60%) say work pressures mean they have less time to spend with their families
- Over a half of parents (58%) say they are under more stress than their parents’ generation.
Four out of ten parents want more advice about keeping their family safe which is why the thousands of local activities that make Child Safety Week such a success are so important.
Katrina Phillips, CAPT’s Chief Executive commented said about the findings: “These findings are alarming. Work pressures and the economic downturn mean many parents now have less time to spend with their families. They’re exhausted, stressed and struggling to keep their heads above water. Child safety feels like one more thing to add to an already impossible to-do list.
“But there are so many little things that even time-poor, stressed-out parents can do to make a big difference to their children’s safety. Parents need advice on easy ways to prevent serious accidents, so they can stay on top of safety despite all the competing pressures they face. This is why Child Safety Week is so important.”
The media story is being sent out to journalists and the research will be being discussed during Monday’s radio day with CAPT Chief Executive Katrina Phillips and stress expert Professor Cary Cooper so listen out for Child Safety Week mentions!
Press release and statistics for journalists
For the press release, regional statistics and top ten accident prevention messages visit the press room:
Press release for practitioners running events
It is not too late to do your own local press release. To use it simply fill in details of your activity along with the name of your spokesperson – who has agreed to speak to any journalists who get in touch - and send it out to your local and regional papers.
Tell us what you're doing
Don’t forget to tell us about your plans. Please take a moment to fill in the online activity form so that we can add them to the Child Safety Week map and help spread the word about your exciting activities!
Safety advice for parents
For advice and tips on preventing accidents. visit the safety advice section and browse by age range and topic:
If you’re a parent of a baby or toddler or expecting a new baby, our advice packs tell you everything you need to know to make your home and environment safer,