Our over-arching strategic priority is:
To undertake child accident prevention activities that reduce serious injury rates among all children and young people and, in particular, reduce the marked inequalities between richer and poorer children.
To support this strategic priority, we have the following objectives:
- Engage with families and communities through innovative educational campaigns and resources, benefiting all children and young people but especially targeting those at greatest risk of death and serious injury from preventable accidents.
- Provide an authoritative source of information, support and networking for frontline staff, managers and policy makers interested in child accident prevention, using our links with researchers to share learning about what works.
- Build beneficial partnerships with charitable, statutory and commercial organisations to extend the reach of our work, with a focus on those supporting children and young people at greatest risk of death and serious injury from preventable accidents.
- Raise the profile of child accident prevention with key stakeholders, highlighting CAPT’s role as the leading charity in this field.