The Child Accident Prevention Trust is the UK’s leading charity specialising in the prevention of serious accidents to children. Established more than 35 years ago, we’re a well-respected and professional charity recognised for our independence, credibility and authority.

We work with a wide range of companies and industry bodies that are committed to publicly championing child safety.

From strategic partnerships tailored to the needs of individual businesses through to straightforward sponsorship, we see our business relationships as a crucial pillar of our work, helping us to prevent serious harm to thousands of children in the UK each year.

We work closely with our national partners to develop bespoke strategic partnerships tailored to their corporate objectives, enabling them to engage with consumers, employees and stakeholders in new and meaningful ways.

Our new Patron programme offers a low-cost, low-effort way for businesses to become public supporters of the Child Accident Prevention Trust and officially recognised champions for child safety.

Child Safety Week is our flagship awareness campaign, recognised and trusted by parents to guide behaviour and choices. With the support of our sponsors, it reaches families UK-wide through engaging community activities.

Some businesses opt to make one-off donations while others donate a set amount from each product sold, benefiting from research showing that customers are more likely to buy products that support good causes.