Buy safe toys

Don’t get caught out buying dangerous toys when shopping online. We explain how to tell safe sellers from dodgy dealers and highlight risky toys to avoid.

What’s the difference? Here we compare two magnetic building toys, showing how reputable manufacturers invest in toy safety.

Button batteries, particularly big, powerful lithium coin cell batteries, can badly hurt or kill a small child if they swallow one and it gets stuck in their food pipe. Find out more.

Super strong magnets can rip through a child’s gut if they swallow them, causing life-threatening injuries. Find out more.

Michelle, mum and trading standards officer, shares the inside scoop on dangerous toys to watch out for this Christmas, especially if you’re shopping online.

Hear what Dr Punam Krishan has to say about the dangers of buying cheap toys from online marketplaces.

Watch the free recording of our webinar on dangerous toys – what to look out for and how to avoid buying them.

Our free gif and copyright-free photos can help you explain what dangerous toys look like and how to shop safely. Download and share to help raise awareness.

Our visual, colourful, easy-read explainers help parents spot the difference between safe and unsafe toys. Grab your free downloads and share.

A free leaflet and social media assets from the Office for Product Safety and Standards, available in English and Welsh.

Order free printed resources on button battery safety, including a poster, leaflet, picture booklet and translated fact sheets. Use code BBFREE at checkout for free carriage.