Buy safe toys

“I would hate for any other child to go through what Becca suffered because of buying dangerous toys via online marketplaces.” Becca’s mother

What you need to know …

Magnetic balls and sweets

Toys online – nasty or nice?

Don’t get caught out buying dangerous toys when shopping online. We explain how to tell safe sellers from dodgy dealers and highlight risky toys to avoid.

Smaller copycat and real Magformers toy

Toy safety – what are you paying for?

What’s the difference? Here we compare two magnetic building toys, showing how reputable manufacturers invest in toy safety.

Button Batteries

Button batteries

Button batteries, particularly big, powerful lithium coin cell batteries, can badly hurt or kill a small child if they swallow one and it gets stuck in their food pipe. Find out more.

Magnetic balls


Super strong magnets can rip through a child’s gut if they swallow them, causing life-threatening injuries. Find out more.


Dangerous toys to avoid

Michelle, mum and trading standards officer, shares the inside scoop on dangerous toys to watch out for this Christmas, especially if you’re shopping online.

Dangers of buying cheap toys online

Hear what Dr Punam Krishan has to say about the dangers of buying cheap toys from online marketplaces.

Webinar: Avoiding dangerous toys

Watch the free recording of our webinar on dangerous toys – what to look out for and how to avoid buying them.

Resources to share

Broken copycat magnetic toy and hand

Visual aids

Our free gif and copyright-free photos can help you explain what dangerous toys look like and how to shop safely. Download and share to help raise awareness.

Toy safety: Visual aid download

Free downloads

Our visual, colourful, easy-read explainers help parents spot the difference between safe and unsafe toys. Grab your free downloads and share.

Leaflet and social media

A free leaflet and social media assets from the Office for Product Safety and Standards, available in English and Welsh.

Button Batteries Flyer - English

Free printed button battery resources

Order free printed resources on button battery safety, including a poster, leaflet, picture booklet and translated fact sheets. Use code BBFREE at checkout for free carriage.

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