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While cleaning and laundry products make our lives much easier, if they get into the hands of unsuspecting young children, they can cause serious harm. That’s why we've developed Staying Safe with Sam, to help young children learn how to stay safe around cleaning and laundry products.

We’d love your feedback on Staying Safe with Sam and your advice on how we can improve it. As a thank you, we’ll enter you into a prize draw for a £100 Amazon voucher.

We’d love your feedback on Staying Safe with Sam and your advice on how we can improve it. As a thank you, we’ll enter your school or nursery into a £150 prize draw.

Register your interest in our e-learning courses, coming soon.

Discover how to fix blind cords safety devices to help keep children safe from strangulation.

Don’t get caught out by dodgy dealers selling unsafe products on online platforms. Learn how to shop safely.

See the latest toys and other childcare products that have been recalled in the UK due to serious safety concerns.

Our free gif and copyright-free photos can help you explain what dangerous toys look like and how to shop safely. Download and share to help raise awareness.

Our visual, colourful, easy-read explainers help parents spot the difference between safe and unsafe toys. Grab your free downloads and share.

What’s the difference? Here we compare two magnetic building toys, showing how reputable manufacturers invest in toy safety.

Thank you for sharing our resources with the families you work with and spreading awareness about the dangers of button batteries. We’d be grateful if you could take a few minutes of your time to share your thoughts with us below. Your feedback will help us to understand what impact this campaign has had on families and where improvements can be made. Fill out my online form. We are committed to protecting the privacy of your personal data. We will respect any personal data you share with us and keep it safe. We aim to be clear when we collect your personal data and not do anything you wouldn’t reasonably expect. For [...]

""The trainer's enthusiasm for the subject was obvious - empowered me to feel that this is something that I can develop in my area. Good examples of a wide range of training methods." - First Aid Trainer" Course length One day. Summary Learn how to engage parents on accident prevention and equip them with basic first aid. "A great day's training. Very interesting and informative. Delivered very enthusiastically and clearly. Has made me feel more confident around this area." - Physical Risk Assessment Officer Who should attend? Practitioners working with families and children under five including children’s centre staff, health visitors and family nurses, and staff in working [...]

"I will amend our safety checklist and help families to take ownership of risk assessing their homes" - Early Help Family Practitioner" Course length One day. Summary A practical course to help all early years workers to empower parents and carers to prevent accidents making use of a home safety checklist. Who should attend? Practitioners working with families with children under five such as children’s centre staff, health visitors and family nurses and staff involved in early intervention and family support projects. Particularly relevant for practitioners that visit families in their home. "The hazard and solution activity was very useful – something we can do with [...]

"I realised the importance of not just ‘telling’ parents but engaging them through questioning and visual props and local news" Course length One day. Summary A practical course to help all early years workers to empower parents and carers to prevent accidents. Who should attend? Ideal for Healthy Child Programme practitioners working with families with young children, including children’s centre staff, health visitors, community nursery nurses and staff involved in early intervention and family support projects. About the course This practical course helps practitioners make the most of everyday opportunities to engage parents and carers in child accident prevention, both one-to-one and in groups, [...]