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Right across the UK, speeding on our roads is a major problem. Speeding puts everyone in the community at risk of serious injury. But the dangers are particularly acute for children, whose lack of awareness and smaller size leaves them vulnerable to fast moving traffic.

Speeding vehicles can also become lethal weapons which in seconds can hit a pram or buggy that is pushed out into the road without an adult waiting to see if it’s safe to cross.

The theme for Road Safety Week 2020, which is coordinated by Brake and supported by the THINK! Campaign, is NO NEED TO SPEED. Key messages include:

  • Speed causes deaths and serious injuries on our roads.
  • Rural roads are not race tracks.
  • 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists.
  • Going slow = stopping in time.
  • Speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
  • Speed cameras work. They save lives.

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