Buy safe toys

“I would hate for any other child to go through what Becca suffered because of buying dangerous toys via online marketplaces.” Becca’s mother

Free downloads

Our visual, colourful, easy-read explainers help parents spot the difference between safe and unsafe toys. Grab your free downloads and share.

More information on toy safety

Magnetic balls and sweets

Toys online – nasty or nice?

Don’t get caught out buying dangerous toys when shopping online. We explain how to tell safe sellers from dodgy dealers and highlight risky toys to avoid.

Button Batteries

Button batteries

Button batteries, particularly big, powerful lithium coin cell batteries, can badly hurt or kill a small child if they swallow one and it gets stuck in their food pipe. Find out more.

Magnetic balls


Super strong magnets can rip through a child’s gut if they swallow them, causing life-threatening injuries. Find out more.

Smaller copycat and real Magformers toy

Resources to share

Download and share our free gif and photos, our visual explainers, plus a leaflet and social media assets from the Office for Product Safety and Standards.

Share this post