Short films have been used for decades to convey road safety messages. This selection from Youtube covers recent films where the messages are aimed at parents/adults. The films also illustrate some of the different approaches that film makers take to engage viewers.
This Australian TV commercial targets parents of primary school children. It highlights the role parents play in shaping the driving behaviour of their children, asking, “What kind of driver are you raising?”
A TV advertisement commissioned by the Northern Ireland Department of the Environment aimed at drivers. ‘Classroom’ highlights the consequences of speeding for young children. The broadcast watchdog deemed it unsuitable to be shown before 9pm.
A road safety film aimed at motorists driving and parking outside schools, produced by parents and students at a group of schools in Berkhamsted and supported by Hertfordshire County Council. A further short film shows how Don’t be a Road Monster was made.
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